Priceline

Design Manager

Promoted from Senior Product Designer

2021-2026

Leading design for Priceline’s Site Experience, Post Booking, Customer Care, and Package offerings

• Set design direction and experimentation strategy, and did hands-on design, as design partner to up to four concurrent product teams, presenting work regularly in critiques and biweekly to the CPO

• Led design across Site Experience (homepage, search, navigation), Post Booking (confirmation, account, VIP program), Packages (package path, cross-sell), Customer Care (internal tools and customer support experiences), and, later, Customer Growth (teams included Acquisition, Messaging, Cross-sell, Post Booking, Loyalty)

• Managed and mentored a team of product designers, establishing critique structure, design QA standards, and continuous exploration practices

• Partnered with cross-functional teams including Product, Engineering, and Business to define priorities, product roadmaps, and quarterly objectives

• Led Recent Activity, a multi-quarter personalization initiative built with the Homepage and Post Booking teams, from early research and competitive audit through launch, validated through A/B testing and user testing

• Designed Trip Inspire, an AI-powered trip preview feature for Packages that generates personalized trip content; the winning A/B test led to its adoption as a pattern across other booking paths

• Led design for VIP program, evolving the loyalty program from a transactional discount tier into a clearer, more motivating experience, validated through research with members and non-members

Guardian Direct

Senior Experience Designer

2020-2021

Product design for an insurtech startup with a mission to bring insurance directly to the people

• Redesigned the site experience for this insurtech startup into a friendly, evolving DTC insurance experience, validating decisions through user testing and designing for new product offerings

• Designed with a conversion mindset, balancing user needs and business goals, and grew enrollments and revenue year over year

• Led user testing and research, facilitating tests and building an insights framework that made findings easier to share and act on

• Partnered closely with Product, Engineering, and executives on a new design system, improving designer efficiency and consistency

Corra

UX Designer

2018 - 2020

UX design and research for a leading digital and e-commerce agency.

Clients included Sanrio, Baked by Melissa, Wahoo Fitness, and James Perse

• Delivered website redesigns and optimization engagements for e-commerce brands; managed concurrent client engagements, presenting to stakeholders, and iterating quickly; clients included Baked by Melissa, Sanrio, Wahoo Fitness, Riachuelo (10,000+ SKU catalog), and James Perse

• Led concepts from ideation to development via sketches, wireframes, documentation, and user stories; utilized analytics, research, and user testing to guide work

• Designed Baked by Melissa’s “Pick Your Own” customization flow, a build-your-own-order experience balancing flexibility with a clean path to checkout, driving a 29.8% year-over-year conversion increase

• Developed consulting and workshop offers, including Customer Journey Mapping and Auditing services, delivering actionable metrics and heuristic insights, boosting client Hedley & Bennett’s revenue by 10%

• Identified friction point for Wahoo Fitness via behavioral analysis, redesigned navigation and taxonomy, increasing purchases by 6%

• Led design workshops that included sketching, card sorting, and component rating; lessening amount of ramp up time for UX and design, resulting in more succinct sprints

• Created sitemaps and taxonomy structures, utilizing data and client KPIs to guide creation