I created a mood board for the Sloth Sweater Sets brand.
I wanted a feeling of earthy luxuriousness with lots of natural elements.
The main colors are drawn from nature and natural fabrics.
Print ad #1
I created a series of ads, to be run in print, for the Sloth Sweater Sets brand. I wanted to draw from natural elements while maintaining a luxurious feeling.
I chose a taupe/beige for the main background color. The light golden rings behind the natural tropical leaves adds a luxe touch to the imagery.
Print ad #2
This second ad would feature photography of the sweaters on a model.
To keep the ads a decadent experience, I kept the golden tone of the rings in the other two ads and used it as an overlay between and on-top-of the images.
SLOTH SWEATER SETS LOGO
I created the logo for the brand– it features a light golden ring (mimicked throughout the advertisements) with a purple sloth inside.
The golden circle sits gently inside of the "Sloth" with "sweater sets" nestled below.
To add refinement, the entire logo is anchored with a thin hairline, adding weight and grounding the logo.
